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Grout Magic - (237ml & 5ml sample) - Grout Sealer & Restorer, Transforms Old Grout. Available in 10 colours.

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StarStarStarStarStar 35 Reviews|(5/5)
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Customer Reviews

Excellent product. I had a grey grout which I decided didnt enhance the tiles as much as I'd have liked, so bought the black paint. Simply paint the grout leave it a couple of minutes and wipe off excess from the tiles. Dropped a star as I used black which is a true colour but found I had to do two coats as it rubbed off a little in places when removing the excess off tiles though this could have been partly me being too heavy handed. Definitely would use again and highly recommend, much better than those rubbish grout pens

By Amanda Champion

Fantastic product, completely transformed my bathroom floor & ceiling tiles with just 1 bottle! Fast delivery & Great service too! Thank you

By Geannie Whittaker

This is a brilliant product. It was straightforward to use and it sorted out our discoloured grouting really well, making the tiling look new again. The company is professional and helpful - they quickly responded to and sorted out a postage issue. Would definitely use again and recommend to others.

By Tanya Bashford

Samples of the Grout Magic were fine, have ordered the ivory and awaiting delivery.

By Charles Jones

Purchased a couple of samples of grout magic to test on wall and floor tiles. Really good - showed how the product performs - great job I have now purchased the larger bottles. Half way round the fully tiled bathroom and the results are great

By Steve Scholes From Bramhall

This is great easy to use and looks good when done. I wipe off excess on tiles as soon as possible otherwise it takes a while to remove. I recommend it.

By Christine Walmsley

Pleasant surprise in this day and age Very good company to deal with from sample to actual ordering of product. Grout product was exceptional job just completed so don’t know as yet if it will stand the test of time but so far I would give 5*

By David Dale

5 star

By Mick Rees From Havant

Perfect product,good quality,highly recommended

By Krystyna Welna

Excellent product. Easy to apply and very pleased with coverage and colour. Very good customer service.

By Jan Bowring

I had ruined our bathroom floor tiles as i had tried to clean the grout but around the toilet just wouldn�t clean up so it looked really dirty. I am so glad I found SmartSeal Grout Magic as it has transformed the floor tiles. I will be purchasing more to update our kitchen tiles. Could not fault this product in any way. It�s Amazing!!!

By Clare Crane

Used the sample to test and works, even covers darker grout. Not done the whole job yet as waiting for Bal as The Bal Grout I used went wrong (no my fault, was faulty grout). Will be ordering a full bottle. Thanks Smartseal

By Chris Garbett From Tamworth

Pleased with this purchase, i only needed a small repair job done with some grouting involved, this product was ideal and completed the job successfully.

By Michael Hill

The product did what it said in the advert. Happy customer.

By Norman Lister

Excellent product and transformed my kitchen floor! Yes, it's a tedious job to clean the grout properly and then carefully apply the painr. Two methods tried - applying quickly with a stiff small paintbrush and then cleaning excess of within the hour with a grout removing pad from Screwfix - then applying the paint with a fine artists brush very carefully so as not to paint excess onto the tile edges. The second method was about three times as log but gave a superior job and any overpaint was cleaned immediately as it progressed. Does not look like it needs a second coat but we will see! So far so good!

By George W From Solihull

As always with any item purchased from Smartseal,an amazing product, easy to use and achieves a really great result. Great customer service.

By Catherine Tyler

Excellent service, next day delivery. Worth getting a couple of colour samples first, easy to apply, product has made kitchen floor look like new, many thanks.

By Susan Williams

does the job

By Ian Willey

I received my delivery and part of the order was missing. I called and spoke to a lady who said she would pass my message on and someone would call back. Heard that before!!!! Next morning I got a call from Andrew..... I was working so couldn’t take the call. When I got home there was a lovely email from Andrew apologising and asking me to call back with details. What a lovely person...nothing was too much trouble. Assured me I would get the rest of my order and kept me up to date with when it would arrive. It arrived exactly when he told me it would. I haven’t had the chance to try your product yet, but if it is as good as Andrews customer service, my bathroom is going to be great. Please thank him for a lovely customer experience.

By Jane Dinning From Bathgate

Fabulous product. Easy to apply with a fine brush. Covers grout perfectly (dark grey over white). Highly recommended. Customer service was superb too and delivery was extremely prompt.

By Helen M From Scotland

Worked really well. Put it on with a small sponge, waited 5 mins or so and wiped the excess off tiles. Found that non woven abrasive pads were very good at getting semi dried grout magic off the tiles. I would definitely recommend this product

By michael symes

Very good results my old grout was terracotta and the black covered it perfectly would definitely recommend this if your wanting to change the colour of your grout.

By Donna Spink

Brilliant product easy to use.

By Vivienne Davies

Brilliant product! My kitchen floor looks new after 10 years. Easy to use

By Jane Warren From Bury st edmunds

Shower now looks fab.

By Kylie Leadbetter

Not got round to using the Grout Sealer yet, but I'm sure it will do what it say's, used Xtreme Patio Cleaner previously and stone work still looks like new...

By Christine Weir

Really pleasing results, totally changed the look of my kitchen tiles. A bit of patience needed but well worth it. Would definitely use again.

By Alison Chivers

I have been using smart seal for 14 years , great stuff .

By Stanley Lawrence

So good done the job great product very pleased help full sales team

By Eric Lovegrove From brentwood

So good done the job great product very pleased help full sales team

By Eric Lovegrove

I can't say how great this product is. It saved my life after the tiler made a huge mistake and I ended up with a horrible grout colour on my flooors.. Using this product was quick, effective and I achived the result I wanted. Also the coustomer service was brilliant in helping me.

By Annalisa Mupo

Very easy to work with and it wasn't to much darker than moon white grout, we're very happy with the finish. Quick delivery which was ideal as we wanted to make a start at the weekend. Thank you so much.

By Janette Lindsay

Really pleased Used on old dark coloured grout Changed the colour to ivory, gave it 2 coats Top class product and service Thank you Allan S

By Allan Shephard

Fantastic stuff - cannot recommend it highly enough! My kitchen and bathroom tiles look as new. Just wish it was available here in Saudi! The lengths I had to go to to get it to me via an intermediary in the UK :-) Will be ordering more in a different colour for my floor tiles (once I can find someone who can being it out to me).

By Samantha Poole From Riyadh, Saudi Arabia

Found the product very easy to us on floor tiles where we had mismatched grouting. Applied with a child’s paintbrush because the grout was fairly wide. Really pleased with the result. Only lost a point because I ordered charcoal but it seemed to have a slight blue tint to it so not a true charcoal grey.

By Gill Wilson
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Grout Magic from Smartseal is similar, but far superior to a grout paint. It's the perfect solution to restoring wall and floor grout to make it look like new. Grout Magic is also a grout sealer that's used to restore the original colour and look of old grouting. If required, use Grout Magic to totally change the colour of wall or floor grout.

Before using Grout Magic it's important to use the Grout Cleaner to thoroughly clean the grout. For best results we strongly recommend using the Grout Magic Pre-Treatment to ensure the grout joints are clean. If cement or grout residue is found on the tiles use the Grout Haze Remover prior to using the grout paint. We also recommend using the Mould and Mildew Remover to prevent any health issues from mould and mildew growth.

How does Grout Magic work?

Grout Magic is a powerful grout dye that is used to change the colour of old tile grout. Available in 10 colours, it will renew and transform the look of old tile grout. This superior grout sealer will absorb and penetrate deeply into existing grout on walls and floor tiles. It can give a totally new look to dramatically enhance the appearance of any wall or floor tile installation.

Once completely dry and fully cured, Grout Magic will provide a durable protective seal to the grouting. It will also help to reduce the growth and spread of mould and mildew on floor and wall tiles.

Also works as an effective grout stain remover

Not only will Grout Magic restore old grout it also acts as a grout sealer, forming a protective barrier against staining. It can be very difficult to remove grout stains that may have appeared over time. There is no need to accept the situation if wall or floor grouting is stained. Superior to a grout pen, Grout Magic can transform the look of the grouting very quickly and easily.

This product is easy to apply and no DIY skills are required, just common sense. The speedy and simple application process permanently seals and adds colour to make it look like new. It is used frequently by professional tradesmen and homeowners.




The grout dye and grout restorer comes in Black, Dark Grey, White, Light Grey, Mid Grey, Light Brown, Dark Brown, Ivory, Sandstone & Limestone.


237 ml bottle

Coverage rate will vary from 3 - 15m² per 237ml bottle. Coverage rate of Grout Magic will vary considerably depending on the width of the grouted joint as well as its density, texture and surface porosity.


  1. Ensure the area to be treated with Grout Magic is clean and completely dry prior to application
  2. For best results and before application, use Grout Magic Pre-Treatment
  3. Shake the bottle vigourously before use.
  4. Apply in a thin coat over the grouted joint using a brush or sponge and apply evenly over the surface.
  5. Wipe off any excess that is on the tile surface straight away or within 60 minutes of application.
  6. To ensure best results two coats should be applied allowing 1-2 hours drying time for each coat.
  7. Do not wet the area for a further 48 hours. 

NOTE: When using more than one bottle of the same colour of Grout Magic, mix all the product together to ensure an even colour match and consistency of finish.

We do not recommend using Grout Magic around porous surfaces i.e. unglazed tiles and porous natural stone surfaces as it could result in long term staining.

PLEASE NOTE: If application guidelines are not adhered to above and the product is applied too thickly onto the joint it could result in surface blistering, cracking and de-bonding of the product.